The Multiple Product Business Web Model

Many internet marketers rely on a single product as their sole business model. Jennie Armato uses and teaches a different way to use the internet to earn an income online – and her model is a “multiple product” version, that takes into consideration your target market – a proven formula for success!

I had the pleasure to interview Jennie recently as my guest on a live tele-seminar. Here is just some of the ideas she shared with us.

The set-up of your website(s) will be slightly different depending on whether you are going to target the business market or if you are going to target the consumer market. Here is what Jennie recommends for creating multiple product business web models for business to consumer marketplace:

Business to Consumer Markets

When you are creating a website to sell products to a consumer who is buying the product for themselves, you will want to have two different pages on your website to send those people to. The first page will be a category related to the subject matter; and the subject of that page is actually related to the market you advertise to.

If you want to sell ebooks, you might have a web site with a few hundred ebooks that are all on lifestyle subjects. That means you have multiple products, and your products are complementary (they are all ebooks on the same theme, “lifestyle”) and they are synergistic in that the same consumers might be interested in more than one of the actual ebooks at the same time. This is how you can get multiple sales from individual consumers and turn each consumer into repeat customers rather than a one-time buyer.

If you wanted to target parents, you would want to have a page set up to send the parents to- perhaps a squeeze page that asks for their details and in exchange they get some sort of free item related to parenting. This allows you to build a mailing list, which is how you build a back end system for marketing additional products and services based on the consumer’s interests. Once the details are entered in your squeeze page, the consumer is then taken to a page of products that are categorized and relative to the consumer- in this case, the parenting eBook page of your multiple eBook website would be displayed and the consumer is given opportunity to select the one they want and make a purchase- and most important is they are not taken to a single product sales letter, where they would either buy or leave the site.

This page of parenting ebooks would consist of several products within the category – and links that show the consumers there are other categories of related products that might be interesting to them as well.

That’s the basics of how multiple product web business models work to effectively run businesses online and the type of knowledge you get when working with Jennie Armato.

Video Production Business Tips – Are You the Master of Your Domain?

If you are fan of the old show, “Seinfeld”, you are laughing a bit at the title of this post. It’s an episode where each of the cast members place a bet that they can hold out the longest before they “take care of themselves” since none of them have a significant other at that point.

Within moments after the bet is placed, Kramer, the super funny neighbor, walks in Jerry’s door, slams down his money on the table and screams “I’m out!” Soon after he walked out of Jerry’s apartment the first time, he noticed a lady undressing in the building across the street and he couldn’t contain himself.

You might be wondering “How in the world is Kris going to spin this into a post about business?” Let me show you…
When I was growing up, my Dad constantly tried to teach me the concept of delayed gratification. This is basically a phrase that means you continue to do the right or necessary things over and over without fail and eventually, you will reap the rewards.

Too often, in both business and in life, we opt for the quick hit or for what feels good now versus disciplining ourselves to wait until the real payoff comes.

In high school, I was lucky enough to be one of the star athletes but it wasn’t because I was naturally talented. Sure, I was tall and kind of fast, but I had to work harder than everyone else to be really good.

While my buddies were off playing tackle football in a field or pickup basketball at the playground, my Dad always convinced me that it was more important for me to work on the fundamentals so that when it really mattered, in an actual game in front of hundreds or even thousands of people, I’d be ready to win it all.

In the summertime, my evenings consisted of placing 2′ x 2′ boxes all over the football field with the goal of being able to drop a football inside them from 10 yards, 30 yards and 50 yards both while standing still and running. I’d do this for hours almost every night and my poor girlfriend always volunteered to roundup the footballs for me so I could do it again… and again… and again.

I used to hate doing this night in and night out but I trusted my Dad’s instincts. I’d talk to him about how much I didn’t want to do those drills and he’d say, “Kris, if you pay the price now, you’ll be a champion later. What do you think the other guys who want to play Quarterback are doing right now?” So, I persisted in hopes of someday getting the gratification that was meant to pay me back for all my hard work.

My moment came on a brisk fall evening in November of 1994. We had been battling with our rival, all night long and with 1 minute left in the game; they were winning 7-6. Our defense held them on 4th down at our 20 yard line so it was up to me to take the team down the field 80 yards to score in 60 seconds or less.

In a situation when most 16- year old kids would freak out, I remember being calm and ready. I had prepared for that moment for months and had played that scenario in my head over and over and I knew exactly how it was going to end.

In a series of throws down the field that hit my receivers right in that 2′ x 2′ area, we made it down the field to our competitor’s 40 yard line with a few seconds left on the clock. On the next play, the clock expired and I threw an interception. For a moment, I was devastated because that is definitely NOT how it was supposed to turn out.

Once the dust settled, the referee approached me and asked if I wanted to take the penalty. Turns out that the reason I threw an interception was because the defender tripped my receiver after the ball was in the air so they threw the flag and called pass interference.

Since you can’t end the game on a defensive penalty, I had one more shot at winning the game form the 25 yard line with zero seconds on the clock. This was it… my opportunity to show the world what I was made of.

My coach called a time out so we could talk it over. He called a play and I asked him if we could run a play that I had imagined on a regular basis that I knew would work.

My star receiver and tight end were both starters on the basketball team so I knew they could out jump the defensive players. In the dirt, I drew up the play and I remember the coach scratching his head and saying, “Damn Kris, that’s gonna work!”

We lined those two guys up shoulder to shoulder on the left side of the field and ran them straight to the end zone. I took the snap, dropped back and threw it into the corner of the end zone in the exact spot where no one, but my guy, could get it.

Bernard Davis, number 86, caught the pass and immediately fell to the ground to protect the ball from being hit. We won the championship game with zero seconds left on the clock that year and that single play was named play of the year out all plays executed by every team in the entire Far East Conference.

That single accomplishment was the gratification I had worked so hard for and my Dad was right. When I needed to perform, I was ready – but only because I had put in all the hard work to master the fundamentals. I can honestly say that throwing that game winning touchdown set the stage for the rest of my life. I’ve had complete confidence in myself and have always believed that I can win in any circumstance.

I have a few questions for you… When a big opportunity arises in your video production business, will you be ready? Are you doing what it takes to master the fundamentals of marketing, selling, customer service and providing a top-quality finished product?

If so, it may seem like a never ending cycle of small jobs, missed car payments and all the other things that financial difficulties can create in a family. Hang in there, your moment is coming. I promise.

Is an Digital Product Business For You?

I’m sure you’ve noticed that a lot of business people are making money through the Internet. For example, affiliate programs like Click Bank allow you to make money every time a customer from your website purchases something from one of the affiliates you advertise with. And that’s only one example.

Another way to go about making money through the Internet is by selling digital media products, not to be confused with digital products. A digital media product is information like an e-book which is transferred to a CD or DVD.

So, are you interested? You should be! There are many advantages to owning a business related to digital media products. CDs and DVDs are capable of fitting tons of information and content that would interest a consumer like self-help tapes, instructional recordings, etc. Almost anything can be transferred to CDs and DVDs with a bit of ingenuity.

If you have a great deal of knowledge in a certain field and consider yourself an expert, you’re one of the best candidates to get into this kind of business. If you type your knowledge out and arrange it into a type of e-book, all you have to do is transfer it to a CD or DVD and you can mail it out to anyone who is interested in sharing your knowledge.

That’s just one of the simplest ways to go about starting up your business and still make money. You can also take advantage of the sound quality and convenience of a CD or the visuals of a DVD.

However, this business isn’t limited to those who are experts in a certain field. All you need is their expertise. A specialist who is willing to share their knowledge could be paid a percentage of every CD or DVD that is purchased and there would still be plenty of the pie left for you. You can take your time to learn more about the business itself and what you can do to run it as best you can.

All you have to do is find a specialist and commit yourself to running the best digital media product business that you can.

Clearly, there are plenty of ways to make money through businesses on the World Wide Web. Both affiliate programs and selling digital media products are great sources of income. As long as you’re willing to put forth the effort to understand the market and the needs of your business, you don’t need to be an expert in any particular field to start a business and make money through the Internet.

Good Revenues With the Digital Product Business

There is good revenue and profit in the digital product Business. The key to doing that is following the right strategy. We tell you how to do that in the following paragraphs. So sit back and read carefully.

Learn and follow this strategy carefully

1. Be a product developer

Develop those kinds of products on the net, which the people would like to purchase. These kind of digital products would fetch you the maximum profits. There are literally thousands of web site owners who would like to place these kind of products on their website

2. A link page is a necessity

Thus when you have created the ebooks or the products, a links page is necessary. This will essentially link the consumer to other products that they may be interested in. links page should also be able to generate revenue for you.

Have a link page for all the products and services that you are selling as well as those products and services with which you would be having affiliate arrangements. In this way, the link page can also be made to work for you.

3. Introduction is necessary

Which is why your site should also contain ‘About the product’ page. You can call it anything, introduction, the home page, the ‘About’ page. The terminology can be anything. If you have developed a super product, then the buyers welcome to you to purchase that product.

In order to market that product, you need to have a page, which essentially talks about the characteristics of the product. Be very sure to include the name and the contact information of developer’s website.

4. Its sad but true, there will be illegal selling of your product

The moment that you create the product and put it on the website, there will be illegal copies which are sold mostly without your permission. It’s very difficult to track down each and every person who is involved in this.

However you can use it to your advantage, in your software be sure to add links and an about page so that those who purchase the product can see your contact address. This will allow them to learn about you and your product and they may approach you in the future.

5. Creation of tools for the developers and sellers

It’s essential that when you create the product, other links and pages must also be created. Such as thank you pages, creation of book covers etc. therefore the sellers have to be made aware of these things. Those who sell the web vending products must have these resources on their websites. After all it’s not such a quick and an easy job to get into this business.

These kinds of products will always be in demand. Therefore if there are 100,000 web-vending sites, then there will be 100,000 customers who will want to utilize this site. Therefore this will be always a profitable business.

6. Clickbank can work wonder or you

It’s a very simple procedure. Visit their site at the Clickbank marketplace. You will direct to their site. Click on a category to find the sites, which are selling similar products

Next to each listing, will be given the rates of commission. Clicking on the percentage rate, you will be shown the set of instructions. After this clickbank will automatically generate a link through which you can send the referrals. Every time your refereed customer makes a purchase at the site for the next 90 days, you would get a commission.

Every time our customer uses the hoplink for clickbank, you can earn a sales commission of upto 50% (dependent on the rates that you have chosen). Since this procedure is handles by ClickBank in an automated process, the sales commission is a guaranteed one. Some of the members can earn up to 1000 of Euros a month from this site.

It also charges very less say £20 a day to place information about your web vending product on their site. In this way, your product can be exposed to thousands of members at the same time. In many cases, just one sale per day can break even your expenses.

Offer the right product to the customers and you can very easily have the profit and the revenue that you require. In this business you can earn £100,000 – £150,000 a year as your revenue.