Choosing the Right Niche For Your Information Product Business

One of the most important steps in creating a successful information product business is selecting the right niche. If you choose a niche that’s too obscure, then you risk not having enough potential customers to sustain your business. Conversely, If you pick a niche that’s too mainstream you risk your business getting lost in a sea of competition.

So what are you to do? How can you choose a niche that will work? I suggest trying to create niches within niches that either don’t exist, or the competition is so small that you’ll have no problem setting your business apart from the rest. In my own case I chose music licensing, a niche within the music business niche. There are a few others selling information about music licensing, but not that many, and I’ve been able to gain enough of a following that I’ve been able to build a sustainable business that continues to grow.

There are plenty of other examples. Take online dating. There are tons of dating sites, but a few years ago there weren’t tons of free dating sites. Enter, which in the last few years has become both a huge site and a hugely successful business. It’s supported by ad revenue as opposed to paid subscribers.

Or how about Double Your Dating. They are a 20 Million dollar plus a year business. They teach dating skills to single men. A few years ago there were TONS Of relationship books but very few materials that actually taught guys how to get into relationships. The main niche is relationships. But the niche within the niche is marketed towards single men looking to learn how to attract women.

Do you see how by taking mainstream niches and digging a little deeper you can strike gold? These are just a couple examples off the top of my head and I want to keep this article fairly short. But think about successful businesses you know and how this concept relates.

Do you want to learn more about how to create information product businesses online? I’ve created a totally free hour long audio program about how to create and launch your own information product business. Check it out by going to

How to Start an Information Product Business

An information product business can be highly profitable when you get it right. By following these tips on starting your own information product company you will be well on your way to profiting from the boom in sales of digital information products.

1. Pick a niche

You’re looking for a niche where people regularly spend money. Ideally more than once.

You can get a good idea of whether your chosen area is likely to be profitable by doing a regular search on Google and browsing sites like Amazon.

If there are adverts relating to your niche and if there are plenty of books on it, there’s a good chance that people are spending money there.

Don’t pick too broad an area though – you’re unlikely to break into the main weight loss topic overnight. But you can pick a sub-niche within that area and make a nice income from it.

2. Create your information product

This is an area where a lot of people stumble. They over-complicate the process and don’t ever get a product created.

It’s easy to assume that the products we see in everyday life were always that way. But the Windows operating system didn’t get launched as an actual operating system until it was in its third version. Prior to that, it was only sold as a way to use their graphical word processor.

So follow the time tested formula of “ready, fire, aim” and get the first version of your product created sooner rather than later. You can always surprise your early adopters by offering them a free or cheap upgrade when you release version two but you’ll never get to that stage if you don’t release version one first.

3. Develop a website and nurture a list

Almost every hosting package comes with an option to install WordPress. Use that option and then follow a few simple tutorials (there are plenty available on YouTube) to get it looking professional. Or hire a developer if you need to. Either way, you should be able to get your new website up and running very fast.

Then add a lead capture form – you can get those from any professional autoresponder package – and start offering people enticements to sign up to your list. You can then keep in touch with these people and let the begin to trust you.

4. Promote your site

Google has lots of sites to worry about, not just yours.

So don’t expect to have thousands of visitors flocking to your new website overnight.

But you can still promote your site with things like articles, videos, Facebook posts, guest posts, Tweets and lots of other methods.

The idea here is to use what are known as “long tail” keywords at first because these are easier to rank for in the search results. You won’t get huge amounts of traffic from them but if you get it right, you will get some traffic and you can then start the process of getting them onto your list so that they stand a chance of buying your product.

Running Digital Media Product Businesses – Who Are Good Candidates?

On the Internet today, there are many ways to make money. There are many affiliate programs you can join, where just putting up a website, attracting traffic, and linking potential customers to purchase products from the merchant website, can make you a substantial income if you know what you’re doing. Or, you can run a service business, such as a website design company, if you or a group of friends have the skills to design websites, graphics, etc. But one of the most often asked questions that I receive, is “Who should start a business selling digital media products?” In this article, I will try to answer this question based on my experience as a top eseller.

A digital media product is basically a CD or DVD, or a collection of these, that provides information (in the form of a course or something similar) to an end-user. Most of these are home study courses, audio CDs, or DVD instructional courses that teach consumers how to accomplish a specific task or tasks. In summary, these are information products converted into hard digital media formats.

If you are an expert who can provide valuable and relevant information to consumers, then you are a great candidate for starting a digital media product business. Aside from simply compiling content and developing an executable and downloadable digital file, the conversion of this into digital media format (CD or DVD) is something that most esellers do not practice. Whether these esellers do not know the benefits of converting their e-books into digital media products or are just simply too lazy to do so, is immaterial. The fact is, the combination of selling e-books as downloadable files and as digital media products is one of the best ways to enhance any online business that focuses on information products.

If you are not an expert, then are you still a good candidate for a digital media product business? The answer to this is often yes. It is possible for you to still run a business such as this, if you can find experts who are willing to work with you, and provide you relevant and useful information for you to compile into a digital product. Believe it or not, many of these experts are not Internet savvy and thus, don’t have the know-how to do it all themselves. If you are educated and have the knowledge of Internet marketing, and the ability to work with digital products, there are many experts who would be willing to partner with you to provide you with information in a specific field, in return for only a small royalty per sale. This is a great way to generate profits on the Internet — using someone’s ideas, packaging them (as a downloadable file or as a digital media product), and selling them to specific niche audiences.

In summary, there are many ways to make money online, and there are ways for anybody to sell digital media products on the Internet. Whether you are an expert in a given field, or not, you can still reap the benefits of selling on the Internet, if you have the stamina, enthusiasm, and the know-how of Internet marketing and business.

Are you interested in the digital media product business? In case you haven’t noticed, there are a lot of Internet entrepreneurs trying to make money in many different ways. Take affiliate programs, for example. Simply by visiting a website such as ClickBank, and looking for some products to sell, you can find some really cool stuff to showcase on your website. And every time someone clicks the advertisement in your website and goes to the merchant website, and actually makes a sale, you make some money. That’s just one way. Another way is by starting a business in selling digital products. Not just digital products, but digital media products, where information content is converted into CD or DVD format.

Are you interested in owning the digital media product business? If you are, let’s talk about some of the qualities of a good digital media product business owner. Simply put, a digital media product consists of a hard media format (CDs and DVDs), that contains a lot of valuable content that is useful for a consumer. Things such as seminar recordings, motivational tapes, etc., are all things that fit into this digital media product category. What digital media products really are is e-books transformed into hard format.

The best candidates for starting this type of business is a specialist in some field. If you are a specialist, for example, in helping people lose weight, then you probably have some really good information to provide to consumers. By writing down all of your ideas and strategies for losing weight, and ultimately producing an e-book type product, you can simply turn that into digital media format and ship it to those who are interested. Going through the entire process of producing a product, turning it into shippable form, and actually selling it to consumers, you can learn how a digital media product business is typically run, and you can also make a lot of money at the same time.

Those who are not specialists in any field can also run digital media product businesses, if they can find an expert who has the desire to share knowledge. You can easily pay the expert some royalty for every single one of your CDs or DVDs that you sell, and make a profit at the same time for yourself. Again, you can also learn about the intricacies of a digital media product business this way, just that the knowledge and content is not yours. Find an expert, and you are the second best candidate for opening and running a digital media product business.

To conclude this article, you can see that there are various ways to generate income on the Internet. Not only can you run an affiliate programs, you can also make money by selling information products (digital media products). And remember, you do not have to be an expert in order to make money online. If you can find an expert who will help you, you can also run your own business and make money.