Your Own Health Products Business

Just imagine… You now can have a money-making “business-in-a-box” handed to you at a price that just about everyone can afford. The included site is made to take advantage of one of most profitable online niches: HEALTH. This venture is a robotic profit center and here’s why:

Your very own (included) site will constantly pour cash from over 90 income streams right into your bank account! This business, including its web blueprint and marketing plan, is the brain-child of famous TV and Internet health professional Dr. Suzanne Gudakunst who now has an average income of $42,000a day, almost entirely from the web. Dr. Suzanne, as she is known, has made millions offering health care items over the Internet, rather than through her medical practice in Scottsdale, Arizona.

Now that Dr. Suzanne has preceded you and effectively ironed out all the kinks, she is now ready to offer you a health care products business-in-a-box constructed for your profit and complete with its own competently designed and marketed site. It is constructed to make money because it’s designed just right, using a proven appearance and blueprint. Because this site has a plethora of “fancy gadgets” and automated marketing devices, it does almost all of the labor for you. It even creates its own viral Internet traffic, starting with no traffic at all.

Health-related products are searched for more than any other kind of product online. In fact, about seven-tenths of all online searches are for health-related products and information. Dr. Suzanne sat down with a professional Internet design team who worked with her to develop this health products and health information “business-in-a-box.” Effective web conception is the first half of any thriving online marketing venture. The second part, of course, is concerned with publicizing that site to lure hoards of Internet traffic to it. To do that, Dr. Suzanne signed contracts with the very best online marketing geniuses from all over the world.

The web site is included with its own “live” spokesmodel who appears walking across the computer screens of your potential customers. She greets them and then asks them to fill out a form that permits them to see the site’s “shocking” videos. This spokesmodel alone has been shown to increase sales conversions by a factor of just about 400%. Rachel, the spokesmodel, comes with your web site free.

The site also has a very potent viral marketing aid called a “tell-a-friend” form that permits you to draw practically boundless free Internet traffic to your site. This form shows up on every page of the site so that all potential customers referred by the form are taken speedily to the page where the form was originally completed. Your web site will also have a specific bookmarking feature which, all by itself, has been shown to increase sales by 300% or more.

One of the most robust aspects of the web site is the “Automatic Sales Manager” which captures email addresses through not one but a several potent devices. It automatically “embroiders” your sales code into a database to make sure that you will get full credit for all sales made to your customer now and forever. It then schedules multiple and sequential email messages tailored appropriately to your client’s health requirements. This process goes on throughout all 90+ income streams.

The products you will be vending through your web site are specifically aimed at general health, weight reduction, women’s health, men’s health, colon health and skin care, all very powerful and hungry marketing niches. Your Internet store will offer the highest quality health-oriented items and literature. Your site comes constructed with no-cost, unrestricted hosting using the best, most-powerful servers in the world. A highly-schooled, professional technical support team responds to all of your client’s inquiries for you for free. You never are required to converse with any of your clients.

Part of the complete program are tested Google AdWords ads, keywords and even an “Article Maker” to submit your articles to more than five thousand article marketing sites to lure Internet traffic to your site for a long time to come. With everything constructed for you like this, you can only lose by not beginning!

© 2011 Robert M. Gillespie, Jr.

Video Production Business Tips – Make More By Doing Less In the Video Production Edit Suite

In your video production business, there are only a few ways to make more money in the edit suite. Charge more per hour, sell more projects or become much more efficient in your editing processes. We’ll ignore the first two for now and focus on the third.

How can you become more efficient in the edit suite resulting in more profit? Here are a few tips:

1.The edit process begins when you are writing the script.

Intentionally write the script to make things easier for you in the edit. A few things to watch out for in the script are areas where you won’t have any video or pictures to use to cover the narration or sound bytes from the person being interviewed. Not having enough b-roll will mean you’ll have to create motion graphic sequences and that can take hours or even days to accomplish.

Instead of relying on graphics to save your tail, work hard to make sure you have enough b-roll, photography or stock footage so that you don’t have to spend a huge chunk of your budget filling holes in the video with time-consuming graphics. If you have control of the scriptwriting process, shame on you if you don’t write it so you can be more profitable in the edit process.

If your client writes the script, demand that you either have the budget necessary to capture enough shots or that they will provide you with stock footage or photography so that you don’t have to spend an inordinate amount of time in the edit process creating graphics to fill the holes. If you stick to your guns, they will either pay you more to create the extra material or they will work harder to get you what you ask for. You win either way.

2. Remember that after your client has selected you to do their project, you are no longer competing with other video production companies.

This means you don’t have to change your style or the way you approach the project. Now you can focus on what you do best along with providing excellent customer service. The client obviously thought the creative work represented on your demo reel was enough to satisfy their needs so now all you really have to do is communicate their message using your current technical and creative abilities. Now is not the time to figure out a new effect or to learn a new piece of software.

Do that in your spare time or when you don’t have any projects to work on. It is certainly noble to give clients more than they expect but you can’t lose money in the process. A client will prefer a technically perfect edit with special effects sprinkled throughout much more than a project that is loaded with special effects but doesn’t do a great job telling their story.

3. Focus more on being technically perfect than on being creatively perfect.

Your clients will appreciate the timing of your edits much more than how fancy you transitioned in and out of a segment. Simple dissolves, fades and cuts still go a long way in pleasing the customer. I will make sure an edit is technically sound before any graphics are added. Then, I’ll take a minimalist approach to adding graphics before showing it to the client for the first time.

I’ll spend a few hours building an open, keep lower thirds and title pages appealing but simple to execute and will recycle these graphics for any other part of the video that requires additional graphics. The closing animation is usually something very similar to the introduction. This does a nice job ending the video and it makes sense in the client’s mind.

4. Embrace third-party graphics packages and template and learn how to incorporate them into your work flow immediately.

The cost to purchase these packages is very affordable considering what you get and the time you will save trying to recreate something similar. Your clients will love how these graphics make their videos look and they won’t care or even know that you didn’t create them from scratch.

5. Finally, get your client involved early in the creative process.

See how they react to a creative treatment that looks good but didn’t take you a long time to create. If they are excited about it, ask them if they’d like you to apply the same treatment the rest of the video. If they say yes, do it! You’ll save a ton of time, which results in more money for each hour you work in the project.

If they aren’t happy, tweak it in their presence until they are happy. It usually doesn’t take much more than you showed them in the first place to make them happy. The only caveat here is that some clients will have a huge expectation as to how the creative visuals will be represented in their video. It’s your job to make that determination early on and to budget accordingly on the front end of the project.

Technical proficiency, great storytelling and enhanced focus on customer service will get you where you want to be faster than out-of-this-world graphic animations or multi-layered composites. Your video production business will benefit more on this process. That’s a fact.

The Mistake of Needlessly Increasing Your Expenses for Your Video Production Business

You will encounter many people who will have something to say about your video production business that may let you think about changing some aspects of managing it. One prospective client makes a comment about how they wish you had a particular kind of camera so you run out and arrange financing or drain your cash reserves to get one.

I know a lot of videographers who jumped on the High Definition (HD) bandwagon too early. Out of 20 potential projects, maybe one prospect would indicate that they were interested in producing their video in HD. So these videographers ran out and invested thousands of dollars (usually in the form of debt) to make the transformation from Standard Definition (SD) to HD.

Then, after they were ready to go, they quickly found out that anyone hardly knew the difference between HD and SD. When clients were presented with the costs associated with HD production, they more often than not chose to go with SD. Of course it makes sense on a lot of levels today to go ahead and upgrade your video business to HD production (if you haven’t already) but you certainly don’t have to do it all at once.

Take time to plan it correctly so it doesn’t hurt your cash reserves or so you don’t find yourself with another long-term loan that you’ll have to pay back each month for years regardless of whether you have the cash flow to support it.

An example of this in my video production business is that I’ve never had a legitimate production studio because very few of my productions actually require one. It has never made financial sense for me to pay for square footage that I don’t use.

My clients rarely ever have the need for one so I choose to rent studio space as needed instead of paying to have one at my disposal at all times. On occasion, a prospect will indicate that the reason they chose another videographer was because they had their own studio whereas I would have had to set up a temporary studio in their conference room.

When this happens, I often think, “Maybe I need to take the plunge.” But then I also think, “Yeah, but the 99 other prospects who’ve hired me this year obviously didn’t care if I had a studio so why should I weaken my financial position for the one person who had a problem with it?”

I know that having a studio makes sense for a lot of you but it has never made sense for me. I don’t see that coming yet. I am in the process of pitching several ongoing projects to clients and if I get them, it probably will make sense to invest in a studio but only because the cost will be built into the contract.

Final Thought: Before you make a decision that will cost money and send you off in another direction, take a step back and think about whether what you want to do will actually make a difference to your bottom line. More often than not, if you just continue to work your plan (assuming you have one) and take some time off when you feel like you are burning out, things will improve and you will steadily move towards your goal of success as a video production business owner.

Why Not Go Into The Security Products Business?

Now that you have made up your mind to go into your own buiness, whether home based or not, you have to figure out what to do. How do you decide which direction to go? You will be bombarded for all types of ventures, from MLM to Franchises. If you are a person who would like to be lead, you may opt for a Franchise, where they will give you guidance.

If you are more of an Entrepreneur, you will want more conrol over your new businss. Why should you pay Royalties from all of your hard work. You can find a successful business that interests you, and use them as a business model. There is a lot to be learned from a successful operation.

What turns you on? I mean business wise! If you don’t love what you are doing, you will not succeed. You have to be excited to go to work everyday. Find something you can enjoy, and see it’s potential.

One such business is the Security Products Business. This is the hottest growing business sector of all! People were always very security conscious, but after the terrorists struck, we are all extremely aware of our security, or lack thereof.

I am not talking about starting an Alarm Company. The Security Products Business can be broken down into a few categories:

* Self Defense Items —- Stun Guns, Pepper Sprays, Batons

* Personal Safety —- Door Alarms, Motion Detectors, etc.

* Martial Arts Items — Throwing Stars, Samuri Swords, etc.

* Surveillance Equipment —- Hidden Cameras, Wireless Cameras, Nanny Cams, Night Vision Cams, Outdoor Cams, Observation Systems, Quads, Multiplexors, VCR’s, etc.

* Gas Masks

* Knives & Swords — Including Collectors Items

There are many ways to sell these products without expending large cash outlays. Of course, if you are in a good cash position, you can Import these items for an incredible profit potential. All of these items are available from suppliers in the good old USA. Some of them will Drop-Ship to your customer using a return label with your name on it.

You can sell these products door-to-door, flea markets, direct mail, classified ads, Websites, Space Ads,etc. First thing is to get your hand on a freshly published Security Products Directory. This should give you all of the contact information you need to get started in this very lucrative business.

Good Luck! Don’t be a procrastinator, get yourself in gear, and let the world know you are there!