Video Production Business Tips – The Two Best Days Of the Week for New Projects

In the 13+ years I’ve been running a video production business, I’ve always been surprised that Monday seems to be the most popular day for getting new project inquiries and Friday has always been the best day to close a deal.

Why is that? Here’s my theory.

I’ll start with Monday. Over the weekend, busy people (decision makers) subconsciously think about all the things they need to accomplish the following week. This is a source of stress for them. So, not wanting it to drag on until the following week, they initiate a lot of new projects or initiatives the minute they are back in the office on Monday morning.

You should be on the lookout for this. If you get an inquiry on Monday morning, don’t waste any time getting back to them or trying to set up a meeting. They are in “Get it done” mode on Monday mornings so don’t wait until the week starts to kick their butt to try and get the process moving. If I get a call or email on Monday, I try to make sure I can schedule a meeting either later that afternoon or first thing Tuesday morning.

This prospect is hot and I want to keep them in the game until we have a signed contract.

Speaking of contracts… after you meet with them Monday afternoon or Tuesday morning, make sure you get the proposal/quote back to them with lighting speed. Don’t wait until Wednesday or Thursday to send it back because at that point, the video project has moved from #1 priority to about #10 (or #100) due to all the other stuff they have to make sure gets done this week.

Fast forward to Friday. This is the day that these same decision makers want to make sure everything gets wrapped up so they don’t have to take any of this week’s baggage into the weekend and even worse… into next week.

I just got a call before writing this post from a client who said “Kris, I’m leaving for the weekend at noon and I want to get this video thing signed off on and ready to go. What do I need to do?” I replied by telling him to email a signed copy of the proposal to me and I’ll send him an invoice for the deposit payment. He said “Will do. Can you stop by the office today to grab the check? I may not be there but I’ll leave it at the front desk.”

“Hell. Yes.” That’s how I like to play this game people.

In other circumstances, it won’t be that cut and dry. You’ll have to work for it a bit. For instance, if a prospect who’s hot on a project starts emailing you questions early in the day on Friday, keep the conversation going by emailing back or picking up the phone to call.

The first email might come in at 10am on Friday morning. You’ll email back your answers to their questions and the next email from them might not come until 2pm. When you respond to that one, their response comes back around 4pm. Finally, every time you send an email they respond within minutes. As this starts to happen, you need to call your spouse or significant other and tell them that you might be a little late.

If your prospect is emailing you every few minutes late on a Friday afternoon, THEY WANT TO SIGN THE CONTRACT and they want to do it before they leave for the weekend. I don’t care if you have to stay at the office until 7pm. Do not leave until you get the contract… period!

So, Monday’s are when most of my projects opportunities start and Fridays are when most of them get signed off on.

Choosing the Right Niche For Your Information Product Business

One of the most important steps in creating a successful information product business is selecting the right niche. If you choose a niche that’s too obscure, then you risk not having enough potential customers to sustain your business. Conversely, If you pick a niche that’s too mainstream you risk your business getting lost in a sea of competition.

So what are you to do? How can you choose a niche that will work? I suggest trying to create niches within niches that either don’t exist, or the competition is so small that you’ll have no problem setting your business apart from the rest. In my own case I chose music licensing, a niche within the music business niche. There are a few others selling information about music licensing, but not that many, and I’ve been able to gain enough of a following that I’ve been able to build a sustainable business that continues to grow.

There are plenty of other examples. Take online dating. There are tons of dating sites, but a few years ago there weren’t tons of free dating sites. Enter Plentyoffish.com, which in the last few years has become both a huge site and a hugely successful business. It’s supported by ad revenue as opposed to paid subscribers.

Or how about Double Your Dating. They are a 20 Million dollar plus a year business. They teach dating skills to single men. A few years ago there were TONS Of relationship books but very few materials that actually taught guys how to get into relationships. The main niche is relationships. But the niche within the niche is marketed towards single men looking to learn how to attract women.

Do you see how by taking mainstream niches and digging a little deeper you can strike gold? These are just a couple examples off the top of my head and I want to keep this article fairly short. But think about successful businesses you know and how this concept relates.

Do you want to learn more about how to create information product businesses online? I’ve created a totally free hour long audio program about how to create and launch your own information product business. Check it out by going to http://www.aarondavison.com/free_program

Home-Based Business – Top 3 Tips For Setting Up a Spa Product Business

These are my top three tips for setting up a successful Spa Product business. These tips will enable you to take the steps necessary to set up and run a business that provides a reliable source of income. If you are looking for a way out of a financial mess, this could be the answer provided that you are prudent and follow the steps diligently!

Ensure that all elements of your business send out a consistent message to your customers about your business.

From packaging to your website, from color schemes to fonts, send a consistent message to your customers that signals that you are serious about your business. In other words, they have to scream ‘BUY!’. If your messages are not consistent, your customers will doubt your sincerity and seriousness about the business.

For example, use suitable colors for your bottles of spa products. If you use red color for a lemon-scented bubble bath, the customer will be confused and form a negative impression at least over time. She will not have a good impression and will believe that you are not keen on the business.

If you want reorders, be sure to provide your phone number and web address on your product labels or other packaging

If you want to have repeat customers, remember to include your contact details on product labels and packaging. You will risk losing repeat customers if you do not do so. Imagine the confusion your customer will feel if your contact details are not easily accessible.

Your bubble bath has a label on it with your contact details. The customer likes the product and decides to reorder. She easily sees the contact details and you have repeat sales!

The emotional response to color and its effect on consumers makes color an important element

Consumer behavior can be influenced at many levels, from the brand logo, image, signage, display, print materials, to the product itself. Mood associations with color mean that color can determine the way we feel about products. There has been research proving that up to 60% of a consumer’s first impression of a product comes from its color.

If you have ever bought a bottle of perfume from the supermarket, you will associate the scent you desire with the color of the bottle first before you read the labelling. Using the right color will ensure that your customers are provided with the product they desire. A rose-scented perfume will of course come in a red bottle and so on. Using the correct colors ensure that your customer buys the right product.

These tips can help you set up a profitable Spa Product business. They are helpful tips that will ensure that you take the steps necessary to obtain a reliable source of income. Follow them diligently and you will have some success in your Spa Product business.

Of course, these tips are just the beginning. A complete manual that teaches you the ins and outs of a Spa Product business is the key to setting up a profitable business. The variety of tips and recipes will ensure that you take all the steps necessary to success in the Spa Product business!

Internet Marketing Success Tips – How to Always Show a Profit in Your Information Product Business

Are you fully aware of all the assets you have in your possession at this very moment? Most people have no idea of the astounding number of assets and resources readily available to them right now that could be used to quickly build and grow an information product business.

When I first ask clients to tell me what their assets are, I typically get a very short list of only five or ten items… money, equipment, products, education and the like. But an asset is much more than what those kinds of things represent.

By definition, an asset is a useful or valuable quality, person, or thing; an advantage or resource. If you’re unaware of all the valuable assets currently at your disposal, then how can you use or tap into them, much less fully leverage them?

Let’s take a look at a just a handful of the many powerful business-building assets you already have at your disposal… key assets that will enable you to not only survive, but thrive in your information product business.

Personal and Professional Assets Mini Inventory

Contacts

Make a list of ALL of your contacts and their relationship to you. Include business associates; past or present coworkers; networking acquaintances; current and past bosses and supervisors; vendors and suppliers.

Remember to include personal and business service providers; relatives; blogging or other social networking contacts; mastermind partners; media and PR contacts; and so on. Don’t overlook anyone. Sometimes it’s the people you least expect who turn out to be your most valuable connections.

List Assets

Record any contact lists you currently have or could easily gain access to. Include your own or others’ prospect and customer list; personal and professional association, membership, club, church or other group lists.

Be sure to include any lists that you’d like to gain access to. Take a few minutes to brainstorm or research how you could gain access to them.

Personal Assets

Make a detailed list of your core strengths, education, experience, skills and any specialized training you’ve had. Consider all areas of your life… relationships, parenting, finances, and health and fitness.

Don’t forget to include things like volunteering, musical and foreign language training and experience. You’ll be amazed at how quickly your list of assets will grow when you take every area and facet of your life into account.

Content Assets

List any content you’ve ever created, even if it’s raw, unpolished material. Include things such as business, association or club newsletters and articles; white papers and reports; interviews; coaching or consulting emails or other communications.

Case studies and testimonials; newspaper columns; product, service, book or other reviews; press releases; pamphlets or brochures; and instructional charts, graphs or blueprints are all content assets that could be reframed for use in your Internet business.

Physical and Virtual Assets

Look around your home and office and make a list of your computer hardware; electronics / equipment (iPod, digital camera / video camera, microphones, VCR or DVD player / recorder, cell phones, headsets, etc.).

Take stock of your software programs or applications; web hosting, broadband Internet access, phone line access / service, etc. Be sure to include service providers such as a bookkeeper, webmaster, programmer, web designer and others.

Financial and Other Liquid Assets

Make a list of your cash assets including credit lines, savings, 401Ks and other retirement accounts or funds. Record anything else that could be sold or otherwise immediately converted to a cash asset.

Consider real estate and other investments and any other potentially cash-generating assets such as any products or product inventory, rental properties, intellectual property (with a sales process in place), and anything else that currently generates or could easily be set up to generate an income.

“If you count all your assets, you always show a profit.” -Robert Quillen

When you take time to take stock of the countless assets and resources readily available to you, you’ll discover it’s far easier to start and build a profitable Internet business than you may have been thinking.